Sunday Saviour is a non-alcoholic drinks that inverts the stigma around not participating in alcohol-culture, and instead champions the consumer as a hero of mythical status for their choice, featuring a host of characters emblematic of the ‘heavenly virtues’ of being sober.
The identity draws inspiration from the world of the pseudo-medieval and the mystical - notably, playing and tarot cards, and religious imagery depicting saints. As such, the brand champions a selection of saint-like characters themed around a night out and positions them with eccentric flavour names. Examples of these characters include “The Saturday Knight”, “The Carbonated Cleric”, and “The Drinking Thinker”.
The identity draws inspiration from the world of the pseudo-medieval and the mystical - notably, playing and tarot cards, and religious imagery depicting saints. As such, the brand champions a selection of saint-like characters themed around a night out and positions them with eccentric flavour names. Examples of these characters include “The Saturday Knight”, “The Carbonated Cleric”, and “The Drinking Thinker”.
Sunday Saviour
Brief: Hatch
BA Nottingham Trent University, 2022
tsjdonnelly@gmail.com
︎ @topographicdesign
︎ Travis Donnelly
he/him/his